In February 2011, Christchurch was rocked by a devastating earthquake that had far reaching consequences for so many families and businesses. Local retail buyer Joris de Vocht had till this time, been sitting on a business concept and like many wanted to play a part in the rebuild.

Launched in 2012, Loftmotif produce well-made products of good design with their handpicked selection of vintage and industrial-inspired lighting and hairpin legs for commercial and residential spaces.

For Joris, just starting out, it was a rewarding and exciting way for him to play a part in Christchurch’s rebuild. The company still retains its Christchurch base, but works with customers throughout New Zealand.

Joris kindly shares Loftmotif’s journey with me by providing a look into what makes this business tick and what lies ahead.

Loftmotif, Shaky Isles, lighting, industrial, vintage lighting, commercial products, lighting for homeLoftmotif, Shaky Isles, lighting, industrial, vintage lighting, commercial products, lighting for home

Shaky Isles Cafe

+ How did you spend your days before Loftmotif?

I worked in product sourcing, focused on buying homewares for a range of international brands, including some large New Zealand stores. This work saw me visiting a number of different factories and through this process provided the understanding I would need for Loftmotif to manufacture and import various products.

+ What do you love about the business?

The best part has definitely been the reactions and feedback we receive from the people we work with. I love hearing how our products have been used in their projects. It’s really rewarding having a relationship with our customers, and one that continues long after they have received their order.

+ Describe your personal design aesthetic.

Largely I would have to say I prefer mid-century industrial with a focus on minimalism. Keeping things simple and authentic adds the most value to almost any space.

Loftmotif, Shaky Isles, lighting, industrial, vintage lighting, commercial products, lighting for homeLoftmotif, Shaky Isles, lighting, industrial, vintage lighting, commercial products, lighting for homeLoftmotif, Shaky Isles, lighting, industrial, vintage lighting, commercial products, lighting for home
370mm Raw Cloche used in the home of Andrea Bell & Andrew Kissell’s home. Photo – Simon Devitt

+ What does a typical day look like for you?

Usually my day starts with packing up orders from overnight purchases and shipping these out first thing. I find this helps to get these jobs ticked off before enquiries start coming through and meetings that place. If I have spare time, I’ll often bike to the beach to get away from my desk for a little while. Late afternoon through to 10pm, I’m in skype meetings with our offshore suppliers.

+ What is your favourite piece and why?

My favourite piece would have to be the workshop light shade.

It is by far the most versatile for any space and I love the crisp lines. It’s the same shape and made with the same moulds used in workshops in the 40’s and 50’s which is a great bonus for me.

Loftmotif, Shaky Isles, lighting, industrial, vintage lighting, commercial products, lighting for home

Grey Glass Drop in Loretta, Wellington. Photo – Jeff Brass

Loftmotif, Shaky Isles, lighting, industrial, vintage lighting, commercial products, lighting for home

Oak desk in brushed hairpin legs

Loftmotif, Shaky Isles, lighting, industrial, vintage lighting, commercial products, lighting for home

Raw Cloche and brushed hairpin legs

Loftmotif, Shaky Isles, lighting, industrial, vintage lighting, commercial products, lighting for home

200mm Angle Cloche

Loftmotif, Shaky Isles, lighting, industrial, vintage lighting, commercial products, lighting for home

370mm Raw Workshop

 

+ Any exciting new developments on the horizon?

In the Loftmotif space, we’ve been working with our factories to develop great new designs, hopefully arriving around mid-March. We’re aiming to create a more modular range allowing customers to be creative and customise the lighting to work for their individual space.

Other concepts in the works is a new business I have recently launched – ginkgosourcing.nz which works to help New Zealand businesses manufacture goods offshore in an ethical and sustainable way. It’s very hectic at the moment but definitely an exciting time.

 

Details:

Loftmotif | Instagram: @loftmotif